HOW DesignCasts Email: A Good Reminder of the Need to Proofread Before Hitting Send
The user experience for this promotional email sent by HOW DesignCasts is off to a very bad start with a subject line that reads “tbd.” This is a great example of why every part of the email needs to be proofread before hitting send. Because once it’s sent, it’s sent.
CVS/pharmacy Trigger Email: Is It Just What the Doctor Ordered?
This email sent by CVS/pharmacy is a great example of a trigger email. See why it got a grade of “A” in FulcrumTech’s email review.
Microsoft Launches the New Email Service Outlook.com – How Will It Impact Email Users and Marketers?
Microsoft launched its new web-based email service Outlook.com on July 31 and within just 6 hours had 1 million users, according to a company Tweet. As this new email service makes its debut, I’ll share a quick look at some of Outlook.com’s benefits for users, as well as predict how it will potentially impact email marketers in the near future.
Shutterfly Email: Is It Picture Perfect?
Is this promotional email from Shutterfly picture perfect? Find out in FulcrumTech’s email review.
12 Quick Tips for Writing Killer Email-Marketing Copy That Converts
When it comes to email marketing, copy is one of the top determinants of whether a campaign succeeds or fails. Here we share 12 quick tips to help you craft copy that converts for your next email campaign.
5 Ways to Leverage Pinterest to Increase Email Open and Click-through Rates
By now, even if you aren’t a Pinterest user, you have likely heard of it and its “overnight” success on the social media scene. According to a recent report from Experian Hitwise, Pinterest is now the number three most-popular social network in the United States behind Facebook and Twitter. With over 100 million total visits per month, Pinterest cannot be ignored as an opportunity for social media for your businesses.