FulcrumTech Hosts a New NFAIS Webinar Series: "Successful Strategies for Email and Social-Media Marketing"
…auge progress, and then determine the technology needed to put the pieces together. Additional information for this webinar series, the registration form, and speaker biographies can be accessed at http://nfais.brightegg.com/page/356-2011-12-email-marketing-series. About FulcrumTech, LLC Based in Doylestown, PA, FulcrumTech, LLC, is an email-marketing agency that provides strategic guidance to design, develop, and implement comprehensive…
Get the Click: BodyGuardz
Preview without Images Preview with Images BodyGuardz Email Grade: D Subject Line 4 Preview Pane 3 Eye Path 3 Clarity of Message 3 Call to Action 4 Offer 2 Sense of Urgency 2 Credibility 3 1/26/12 — In this email sent by BodyGuardz, the subject line and the from line work together to be highly effective for the target audience – people who are into cases for their personal electronics. “Redefining Full-Body Protection: New…
Get the Click: Parallels, Inc.
Preview without Images Preview with Images Parallels Email Grade: C Subject Line 5 Preview Pane 3 Eye Path 3 Clarity of Message 3 Call to Action 4 Offer 3 Sense of Urgency 1 Credibility 2 1/3/12 — This email to promote Kaspersky Internet Security and Anti-Virus did a great job with their subject line—it has a clear offer and front-loaded benefits, and it clearly identifies the reason for the email—but its opportunity to follow through…
Get the Click: Staples
Preview without Images Preview with Images Staples Email Grade: D Subject Line 1 Preview Pane 1 Eye Path 2 Clarity of Message 2 Call to Action 2 Offer 4 Sense of Urgency 3 Credibility 2 1/17/12 — This email from Staples promotes a special offer for tuning up PCs to make them faster. But you wouldn’t know that from the generic subject line: “Special offer for your business. Open now!” Because there’s no alignment with the offer in the…
What You Need to Know About the CAN-SPAM Act
…. Although you have 10 days to honor an unsubscribe request, most email service providers have mechanisms to facilitate unsubscribe requests immediately. You are also required by law to be able to process opt-out requests for 30 days after you send a message. That means that if you are changing email service providers, you must retain the old system for 30 days after your last message was sent from the system to continue to be able to process…
Ever Heard of the Active Unique Open Rate?
When it comes to email marketing, you’ve probably heard of a unique open rate or total open rate. But another interesting metric to track is your active unique open rate—the number of opens by the active members of your list. It gives you a better picture of the extent – month to month – that you’re meeting your subscribers’ interests. To understand all of these metrics, let’s quickly review the standard ones we’ve been using:…