Holiday Online Sales Stats and Email Insights—How to Finish Strong in 2017 and Get a Head Start on 2018
…gital sales were up a whopping 32% compared to last year. Mobile traffic share reached 60% this year, up from 52% last year. Mobile order share was also up, reaching 42% this year compared to 34% in 2016. Although only 6% of online shoppers engaged with artificial intelligence (AI)-powered product recommendations on Black Friday, those shoppers accounted for 30% of all revenue. Salesforce’s holiday shopping report for Cyber Monday 2017:…
FulcrumTech Introduces IntelliSents™—An Innovative Online Email Analytics Platform for Real-time Data Visualization
…es of all types and sizes, from small business to industry. FulcrumTech was founded in 2004 by Mitch Lapides, a senior technology-product executive with more than 20 years of experience in turning around or building multiple online publishing and web-based businesses. For more information about FulcrumTech, visit www.fulcrumtech.net. Copyright © 2017 FulcrumTech, LLC Email Marketing Results You Can Measure All rights reserved. Contact: Mitchell…
Don't Make This Huge Mistake with Your Next Email Campaign
…spects to their company’s home page. This is one of the biggest mistakes you can make! Here are 4 major reasons why: There’s a lack of congruence between your marketing message and the home page. When it comes to online marketing, a well-constructed promotional email or online ad should include: A single purpose A strong offer A clear sense of urgency Yet if a prospect clicks through from your email or online ad to a company’s…
FulcrumTech, LLC Wins Award for Customized Learning Management System
…internet marketing, FulcrumTech was hired by F.A. Davis to help conceptualize and build out a Web-based business devoted to the needs of physical therapy professionals. FulcrumTech managed the development of DavisPTnetwork (www.davisptnetwork.com), an online social networking and career information resource for physical therapists (PTs) and physical therapist assistants (PTAs). Launched in February 2009, the site’s membership currently…
18 Ways to Build a Bigger, Better List
…hen it comes to email lists, size doesn’t matter as much as the quality of the contacts. According to a study in MarketingSherpa’s Marketing Benchmark Guide: Among businesses that generated $25- to $50-million in online sales, 18% had lists with between 100,000 and 500,000 people, while 27% produced the same sales with lists of less than 50,000 people. How can you build – and maintain – a relevant list? Measuring where…
An Analytical Look at Email-Engagement Series of Top E-Commerce Companies
…clude it in the second or third email in the series. And we also may exclude offers from those people who previously abandoned. That’s because we don’t want our clients’ customers to routinely abandon their online shopping carts, anticipating that a discount offer will follow. Promotional “Blast” Email Campaigns 43% of the top 100 companies didn’t send any promotional emails to new subscribers within the first…