Post-Purchase Emails-How to Give a Big Boost to Customer Retention and Lifetime Value
…should be doing to nurture customers and encourage loyalty post purchase, the shipping and delivery solutions platform, Narvar, surveyed 1,000 online shoppers. When asked how they wish to be communicated about a product they purchased online, 94% of the responding shoppers said via email. And when asked what types of information from a retailer would make them feel more satisfied with their purchase, their feedback included: 61% of respondents…
Use These 3 Triggered Email Campaigns to Drive More E-Commerce Sales
…hase receipts with just one of these promotional elements: Increased open rate by 14.6% Increased click rate by 64.7% Increased conversion rate by 2,200%. Whether it’s to welcome new subscribers, encourage prospects to purchase products left in their online shopping carts, or nurture customers with post-purchase emails, automated triggered email campaigns can have a huge positive impact. When done right, triggered campaigns boost…
Holiday Online Sales Stats and Email InsightsβHow to Finish Strong in 2017 and Get a Head Start on 2018
…success through the end of 2017 and at the start of 2018? Here are a few insights on ways to optimize your email campaign performance and results: The use of mobile devices to read and respond to emails, browse Websites, and purchase online is on the rise. And, likely more than half of your customers currently use mobile devices to interact with your emails and make purchases online. That’s why it’s essential to use responsive design…
An Analytical Look at Email-Engagement Series of Top E-Commerce Companies
…ur subscribers’ inboxes. At FulcrumTech, our passion is helping companies get the biggest return on investment from their email-marketing campaigns. Whether it’s to welcome new subscribers, encourage prospects to purchase items left in their online shopping carts, or nurture new prospects and customers with promotional email campaigns, FulcrumTech has the expertise to get it done right. Contact us and get started today! Other…
3 Predictive Models Email Marketers Should Know
…re most interested in purchasing. This helps you determine email content, such as which product and brand offers to send to individual customer segments. Propensity Models Propensity models analyze such customer data as past purchases and online behavior to predict a customer’s future behavior. Using this information, you can target and segment these customers to communicate with them more effectively. The following are few examples of…
Dover Saddlery Abandoned-Cart Email Series: Does It Convince Customers to Stop Horsing Around and Complete Their Purchase?
…sage (though placing the customer service manager’s photograph next to her signature likely would have been even more effective). Overall, this abandoned-cart email series successfully reminds Dover customers to complete the online purchases that they started. The tone and design of these emails, however, is very transactional. While this approach can be effective, presenting the information as a friendly service that makes it easy for people to…