HTML Tables in Emails—Everything You Need to Know
One of the biggest challenges in designing an HTML email is ensuring that it displays consistently for all users, across all email clients. That’s where using HTML tables for coding emails comes in handy. Here are some tips for how to correct common coding issues encountered with HTML tables, as well as other design best practices for HTML emails.
How to Stop Gmail from Clipping your Emails
At FulcrumTech, we recently implemented a new strategy for an email newsletter that doubled the opens and clicks for the newsletter’s Gmail subscribers. Has Gmail “clipped” your emails, hiding the full content behind a “View entire message” link? Here, we share some strategies for what you can do not only to prevent it from happening again, but to increase your opens and clicks along the way.
How to Prepare for the New Gmail Promotions Grid-View Format
Thanks to Gmail’s new Pinterest-like, grid-view promotions tab format, email marketers have a bigger and better opportunity to engage with subscribers. But are you prepared to make the most of this latest change from Gmail? Here’s what you need to know.
Do Symbols in Subject Lines Boost Email Response Rates?
Hearts, stars, suns, and smiley faces. These are just a few of the symbols marketers are strategically inserting in subject lines to help their messages stand out in ever more crowded email inboxes. And thanks to these symbols, many organizations have reported dramatic increases in email open rates. Will this tactic work for your brand?
How to Use Responsive Email Design to Optimize Your ROI
Do you know how many of your subscribers use mobile devices to read your emails? Probably a significant portion of your email list, given the trends among mobile users today. If your email design isn’t optimized for mobile, the poor user experience is likely having a negative impact on your response rates and return on investment (ROI). In this month’s feature, we talk about responsive email design and how it can be used to improve your subscribers’ mobile user experience.
Does It Glitter or Is It Fool's Gold?
That’s what we answer in our review of a promotional email recently sent by the members-only shopping website Gilt Groupe.