B2B vs B2C—What Are the Key Differences Between These 2 Types of Email Campaigns?
Communicating with customers, promoting products, and effectively guiding prospects through the sales cycle—these goals are the same for both business-to-business (B2B) and business-to-consumer (B2C) email campaigns. But here are 4 key differences between B2B and B2C campaigns that marketers need to keep in mind to help maximize their email-marketing return on investment (ROI).
General Data Protection Regulation (GDPR)—Does Your Company Need to Be Ready for the EU’s New Data Privacy Law?
On May 25, 2018, a new data privacy and security law takes effect—the European Union (EU) General Data Protection Regulation (GDPR). Along with stricter regulations, GDPR comes with hefty fines for businesses that don’t comply. Should US-based companies be concerned? Here’s what you need to know.
Email Branding Tips that Win in the Inbox
Developing a strong brand is essential to business success. To build a strong brand, you need to consistently represent that brand in all your marketing efforts, including email campaigns. Here are 6 key email-marketing tips to help you build brand awareness, as well as optimize the customer journey on the way to conversion.
Oops! Email Mistake–Correction How-tos
Small mistakes can become a big deal when sending emails to your customers. More than anything, they can be embarrassing. Here are some quick email mistake–correction tips that can help you avoid catastrophe and keep your customers happy. See how FulcrumTech can change how your customers see you.
Top 10 Trends That Will Power Email Marketing in 2018
Top 10 Trends That Will Power Email Marketing in 2018 It’s that time of year—when articles and commentary on email-marketing industry trends abound. Which trends will have the biggest impact on your email campaign performance and return on investment (ROI)? Here’s our take on the top trends, plus some useful tips and resources for how…
Email Campaign Strategy-What Is the Optimal Number of Touchpoints?
How do you determine the optimal number of touchpoints in your sales funnel? Answering that question is key to email-marketing success. Here’s some advice to help you improve your process of converting prospects into customers and driving substantially more sales.