How to Choose an Email-Marketing Consultant: 10 Questions Everyone Should Ask
If you’re looking to increase the return on investment from your email-marketing efforts, an email-marketing consultant may be the answer. But how do you find a consultant who has the expertise needed to identify and implement the improvements you strive for?
Email Marketing Overview: What You Need to Know
There have been many books and papers written about how to build or improve an email-marketing program. Making sense of it all, however, can be difficult. I’ve written this article to help novices gain the big picture of email marketing, while giving experienced email marketers a model for organizing their strategies for evaluating and improving existing programs.
Happy Holidays from FulcrumTech
Happy Holidays from FulcrumTech! Wishing you a season of joy and a new year blooming with opportunity…
SEO Books and Other SEO Nuggets from SMX East 2009
It’s been a great meeting at SMX East so far. For those of you who don’t know what SMX East is, it’s one of the premier conferences on search engine optimization.
Make Your Email Newsletter Work for You
Once you’ve created an email newsletter, you may have realized that — no matter how often it’s sent out — it doesn’t automatically generate leads and sales. Unfortunately, few things in life succeed on autopilot. Rather, you have to continually work at them. It’s the same with an email newsletter. So, to be sure that your email newsletter generates the results you want, regularly review your newsletter program by answering the following questions…
Don't Email Like a Clown
I was recently reading one of Seth Godin’s books, where he republished one of his blogs – “Send in the Clowns.” Having lived in the big companies, consulted for the large and small…well, let’s just say that I could see that this blog provides some great reminders for those trying to get their businesses to the next level. I’ve translated his broader lessons into those relevant to email marketing, in particular…