Referral Email Campaigns—6 Ways to Boost Your New Customer Acquisition by as Much as 25%
A referral email campaign can be a great way to generate new leads and grow your email list. However, many companies find that getting a referral program to actually deliver isn’t easy. So, we asked for some referral email-marketing tips from Andy Cockburn, co-founder and CEO of Mention Me—a company with a referral platform and excellent track record for successfully optimizing the online referral channel.
7 Best Practices for Email Retargeting Campaign Success
Looking to generate more qualified leads, boost engagement with your target audience, increase brand awareness, and ultimately drive more conversions? A retargeting campaign may be the answer. Here are five best practices that are key to retargeting campaign success.
6 Powerful Email Marketing Tactics to Engage New and Existing Customers
Watch this 60-minute webinar presented by Mitch Lapides, CEO and President of FulcrumTech; Bryan Richey, FulcrumTech Director of Email Marketing; and Pete Doucette, Vice President of The Boston Globe. Find out how we leveraged email marketing to help The Boston Globe achieve a 90% increase in year-over-year subscriptions. Click on the video to get these…
How to Use Content Marketing to Generate More Leads & Revenue
After answering a frequently asked question in a website blog post, businessman Marcus Sheridan generated more than $1.7 million in fiberglass pool sales. Find out what that question was and how it may play an important part in the success of your content marketing strategy.
7 Steps to Create a Compelling Content Marketing Strategy
Here are seven steps for creating a content marketing strategy that engages prospective customers and keeps your company top of mind when they’re ready to make a purchase.
How to Transform Your Homepage into a Lead-Generating Machine
How many unique visits does your homepage get every month? And what percentage of those website visitors share their email addresses with you? If the lead-generation rates for your organization’s homepage are like most, there’s a lot of room for improvement. Companies often invest significant amounts of time and money into search engine optimization (SEO),…