Happy Holidays from Mitch and the FulcrumTech Team
7 Tips to Keep Your Email Campaigns Out of the Spam Folder
Good news — the amount of email spam is on the decline, hitting a 12-year low in 2015. But spam still makes up nearly half of all emails sent today. And in the ongoing battle to keep spam out of users’ inboxes, Internet service providers (ISPs) may mistakenly label your legitimate emails as spam. Here are seven key actions you can take to prevent your emails from landing in the spam folder.
Ibotta Email Review: Does this welcome campaign fit the bill?
This welcome campaign was sent to someone who had heard about Ibotta from a friend and downloaded the company’s mobile savings app on her smartphone.
How to Get the Most Out of Your Transactional Emails
Shipping and delivery confirmations, password resets, and receipts — these are all examples of transactional emails. And compared to promotional emails sent from the same company, transactional emails are eight times as likely to be opened. Are you making the most of the huge opportunity provided by transactional emails to build your brand and boost revenue?
8 Best Practices to Design Powerful Calls to Action that Convert
Think of the calls to action (CTAs) in your email campaigns as the entrance to your sales funnel. Are they easy to find? Do they welcome and draw in your prospects and customers? Does the text motivate a click? Here are eight best practices to help you design powerful CTAs that convert.
Kayla Itsines Email Review: Is this nurturing email in good shape?
This email was sent to someone who had signed up to receive Kayla Itsines’ newsletter and fitness information. The email subject line — “FREE ‘Flat Abs in 20 Minutes’ Workout ?” — is a strong one and likely drives opens with Kayla Itsines’ target audience.