Landing-Page Optimization – 9 Tips for Driving Email Campaign Conversions
9 Tips for Driving Email Campaign Conversions
Landing pages are critical to the effectiveness of your email campaigns. That’s because even if your email open and click-through rates are phenomenal, a campaign isn’t a success unless prospects follow through to your marketing goal and convert. Here we share some of our top tips and tactics for optimizing landing pages to help drive conversions and give a boost to your email-marketing return on investment (ROI).
Apple Email Review: A Is for Apple – But Does This Email Get an A?
“Apple Watch is here.” That’s the subject line in this promotional email sent to an Apple customer. Though it’s quite simple, the subject line effectively sums up the email message.
InsideHook Email Review: Does it hook subscribers into taking a survey?
The subject line of this email – “hey man what’s up?” – comes off as a bit spammy. Perhaps InsideHook was hoping to emulate the most popular email subject line in President Obama’s 2012 reelection campaign, which was “hey.” But considering that the email recipient in this case is female, the subject line is especially inappropriate.
Email Marketing Automation – How to Take Your ROI to the Next Level
Is your email-marketing team short-staffed? Are you under constant pressure to increase revenue? If your answer to these questions is “yes,” here’s how using automation for your email-marketing campaigns is a fantastic solution.
How to Create Email Subject Lines That Motivate Action
Which words, phrases, and incentives in subject lines work best at motivating consumers to take action? In this blog, we highlight the results of a recent large-scale study on subject lines to help you answer that question.
join.me Email Review: Does It Take Recipients by Storm?
This email was sent to a join.me customer as the Northeastern United States braced for a huge winter storm named Juno. The subject line – “How your meetings can weather the storm” – capitalized on the impending weather that was dominating the news at that time. Continue Reading