How to Minimize the Impact of Email Auto-Filters on Your Email-Marketing ROI
Thanks to an ever-increasing volume of email, more and more people today are motivated to do a better job of managing their email inboxes. As a result, a host of tools and applications are emerging to help reduce inbox clutter by auto-filtering emails into email folders or “stacks.” What does this mean for email marketers? And how can you minimize the impact of auto-filtering on your email performance rates and overall return on investment (ROI)? That’s what we talk about in this month’s NewsLever feature.
PBS Welcome Email: Is This Welcome Email from PBS a Masterpiece?
This welcome email was sent to a new PBS subscriber who had signed up when she watched a Downton Abbey video at the PBS website. The subject line – “Welcome to the PBS community” – provides a greeting that says it all simply and in a refined tone that one would expect from the PBS brand.
Email Marketing Best Practices – Unsubscribing Do’s and Dont’s
Of course, we would like our email-marketing efforts to prevent subscribers from hitting the “unsubscribe” link, but it’s inevitable that some will unsubscribe. In this post, we discuss unsubscribing “do’s and don’ts” as part of email marketing best practices and help you comply with CAN-SPAM requirements without annoying your subscribers.
Victoria’s Secret Reengagement Email Series: Is It Alluring Enough to Reengage Inactive Customers?
These two emails were sent to a customer who had previously made an online purchase from Victoria’s Secret but hadn’t shopped at the website recently. The first subject line effectively communicates to the recipient right away why the email was sent: “We miss you. Come back and get free shipping on your next order.” Sent 2 days later, the second email’s subject line adds a sense of urgency for the free shipping incentive: “Last day! Come back & get free shipping with any order.”
How Mature Is Your Email-Marketing Program? 14 Types of Emails to Help Boost ROI
Are you doing everything you can to get the most ROI out of your email campaigns? Here are 14 different types of emails that can help give you a big boost to your email ROI. Perhaps you’ll find some that you could be doing, but haven’t yet tried.
4 Critical Steps to Make Sense of Your Drip Campaign Data
Email marketing encompasses a plethora of metrics that you can use to evaluate your automated email drip campaigns. You have everything from unique open rates, click-through rates, and click-to-open rates to bounces, spam complaints, and landing page conversions. We’ve seen clients get lost in the data over and over again, resulting in no improvement in their campaigns over time. With a little planning, though, you can turn that around.