Bed Bath & Beyond Email: Does It Pique Subscribers' Pinterest?
“Follow us on Pinterest!” exclaims the subject line of this promotional email, which was sent to a Bed Bath & Beyond shopper who subscribed to receive the store’s emails. This subject line is highly effective given the current popularity of Pinterest — a social networking website that features “pinboards” where followers can organize and share photographs of their favorite things.
2012 Budgets for Lead-Generation Increase Substantially
MarketingSherpa recently published the results of a study of almost 2,000 marketing professions relating to their budgets for lead-generation activities. The study asked participants where they plan to allocate their 2012 budget money. Resoundingly, the biggest winners were the key drivers of inbound lead-generation activities.
Pet Supplies "Plus" Email: Is It the Cat's Meow or Does It Go to the Dogs?
This promotional email from Pet Supplies Plus starts off strong but loses momentum along the way. See where it takes a wrong turn in FulcrumTech’s email review.
The Business Lead-Generation Playbook — 6 Steps to Successfully Grow Your Business
A solid lead-generation system is the heart of every successful business plan. That’s why it’s important to continually seek new and innovative ways to grow sales and build interest in your organization’s products and services. In this month’s feature, I share six essential steps from FulcrumTech’s Business Lead-Generation Playbook to help you effectively grow your company.
5 Social Media Lessons to Be Learned from The Oatmeal vs. FunnyJunk Debacle
How can a defamation lawsuit turn into over $162,000 in donations to the National Wildlife Foundation and the American Cancer Society? And what does this have to do with social media?
9 Ways Email Marketing Is More Than Constant Contact
Effective email marketing is much more than Constant Contact’s email blast software. Learn 9 key ways to elevate your email results above those who are simply “blasting.”