10 Tips for Subject Lines to Boost Your Email Open Rates
Getting subscribers to open your emails is the first step towards getting them to convert. And the subject line plays a pivotal role in driving opens. In this month’s feature, we’ve compiled a cheat sheet that includes 10 top tips for creating subject lines that successfully grab attention and entice recipients to open your emails. Just how important is a subject line in getting people to open an email? In a survey by Chadwick Martin Bailey and…
Using Social Media to Optimize Your Email Marketing, Part I: 10 Tips for Twitter Success
…ia is not yet part of your company’s marketing plan, it may be time to jump on the proverbial bandwagon. In this month’s feature — part 1 of a 2-part series — you’ll find 10 tips for how to use Twitter to help optimize your current email-marketing program. How Twitter Works Twitter is the social network that lets you post messages (tweets) of 140 characters or less to your Twitter followers. What does it mean to be a “follower” of…
How to Choose an Email-Marketing Consultant: 10 Questions Everyone Should Ask
…arketing components involved in getting email out the door. This understanding is what separates consultants who simply crank out creative copy and designs from those who have an understanding of the strategies, tactics, and idiosyncrasies of email marketing. Email marketing is a discipline that’s complicated, changes frequently, and requires a lot of testing and continuing education. If your prospective consultant isn’t focused on…
Top 10 Tips to Optimize Your Email-Marketing Program in 2011
As we begin a New Year, it’s a great time to review some of the best actions you can take to help optimize your email-marketing program. Here’s my top 10 list for 2011, along with links to my recent articles and blogs that cover each topic. Segment your email lists to boost ROI. Use social media to optimize your email-marketing program. This includes Facebook and Twitter. Drive your open rates by writing winning subject lines. Improve your…
Gilt Groupe Email: Does It Glitter or Is It Fool's Gold?
Preview without Images Preview with Images Gilt Groupe Email Grade: C+ Subject Line 5 Preview Pane 5 Eye Path 2 Clarity of Message 2 Call to Action 3 Offer 4 Sense of Urgency 1 Credibility 5 3/20/12 — Gilt Groupe is a members-only shopping website (www.gilt.com) that gives access to top designer labels at up to 60% off the retail price. In this welcome email, Gilt starts off effectively with a strong subject line: “Get Started with…
DoggieFood Email: Is It as Doggone Good as It Could Be?
Preview without Images Preview with Images DoggieFood.com Email Grade: [D] Subject Line 2 Preview Pane 1 Eye Path 2 Clarity of Message 2 Call to Action 2 Offer 3 Credibility 2 Sense of Urgency 1 March 15, 2014 – Organization Overview With its headquarters located in Cumberland, RI, DoggieFood.com is a small, family-owned company that sells organic and natural pet foods, supplements, and supplies for dogs, cats, birds, rabbits, and…