Resources: Get the Click

“Experience the Passion and be Full of Desire”

This was the subject line of an email that was sent to a customer of The Melting Pot who had signed up to receive promotional emails from the restaurant. Although it may have been designed to pique curiosity in recipients, the use of the sexually- suggestive subject line seems a bit odd for this restaurant, even for a Valentine’s Day promotion.

“Sorry! Take $5 Off + Your Corrected Email Is Inside!”
This was the subject line of an oops email sent to a GreaterGood customer on the Wednesday morning before the Super Bowl. It was delivered soon after the original email, which rendered poorly.

zulily Email Grade: [C-] Email grades are based on a 5-point scale: A = 5, B = 4, C = 3, D = 2, F = 1 February 18, 2018 – Organization Overview Headquartered in Seattle, Washington, zulily is an online retailer that sells clothing for the entire family, as well as toys and home…

This email series from Ancestry is a fabulous example of a simple, yet effective, Black Friday–Cyber Monday campaign. Starting with the subject lines and continuing through a well-designed email, the outstanding offer was clearly communicated and a strong sense of urgency created.

“Welcome to Your Favorites”

That was the subject line of this nurturing email sent to an Overstock.com customer. It’s a strong subject line that stands out in the inbox, especially when paired with the playful preheader, “Look at you, favoriting things like a pro!” Immediately, the subject line and preheader indicate to the recipient that this email contains personalized information.

“Give ’em What They Want: Three Ways to Win your Customers’ Hearts with Digital Marketing”

That was the subject line of an American Marketing Association (AMA) email sent to someone who is not an AMA member and unsure about how she got on the organization’s mailing list. It also happens to be the title of a webinar hosted by the AMA, which recipients would realize if they opened the email.