Resources: Get the Click

This email from Staples promotes a special offer for tuning up PCs to make them faster. But you wouldn’t know that from the generic subject line: “Special offer for your business. Open now!”

This welcome email from Travelzoo starts out strong with a subject line and preview pane that let their new subscribers know this is a welcome to the rewards program that they recently signed up for: “Welcome to Travelzoo!”

This email to promote PetFoodDirect.com’s new pet website, Petoolah, has a pleasing design, complete with a very adorable dog to capture pet lovers’ attention. In looking more closely, however, we found several areas that could be improved to make this email promotion more effective and likely deliver better results.

This email to promote Kaspersky Internet Security and Anti-Virus did a great job with their subject line—it has a clear offer and front-loaded benefits, and it clearly identifies the reason for the email—but its opportunity to follow through effectively broke down once opened.