How to Build a Bigger, Better Email List
Growing a quality email list is one of the most important (and most challenging) aspects of email-marketing success. So start 2015 strong by reviewing your current strategies for email list building with the goal of discovering new ways to improve.
7 Tips for Optimizing Email Campaign Clicks & Conversions
What’s a top priority for email marketers in 2015? Getting higher click-through rates and email interactions, according to a recent survey by Campaigner. Here are some tips for optimizing your email campaigns to help drive more clicks and conversions. Use benefit-focused content to motivate action. How can your product or service make your subscriber’s life…
The Grommet Email Review: Is This Welcome Email Engaging Enough?
The Grommet Email Grade: [B-] * Not Applicable January 19, 2014 – Organization Overview The Grommet is an online marketplace that launches unique, undiscovered products – referred to as “Grommets” – and helps them to succeed. All Grommets have a purpose and are invented by people with stories. Since its start in 2008, The Grommet…
10 Best-Practice Tips for Optimizing Your Abandoned-Cart Recovery Emails
Looking to minimize your company’s revenue losses due to abandoned online shopping carts? Here are some great tips for optimizing your shopping-cart recovery emails. The average online shopping-cart abandonment rate is more than 68%, according to research done by Baymard Institute. As this study indicates, shopping-cart abandonment results in a huge amount of lost revenue…
Google’s New Inbox App — What It Means for Email Marketers
In October, Google introduced Inbox — a new application for desktop and mobile devices designed to help users better organize and manage their email. How will it impact email marketers? That’s what we talk about here. Inbox — Available by Invitation Only Google’s Inbox app is currently available by invitation only, so email marketers probably…
Vistaprint Email Review: Is This Countdown to Black Friday a Winner or Down for the Count?
This promotional email was sent to a Vistaprint customer on the Wednesday before Thanksgiving with the following subject line: “Black Friday sale starts tomorrow + 60% off holiday cards today.”