How to Use the Power of Email to Enhance Your Customer Journey
In this months’ feature, we help you determine if you are effectively harnessing the power of email to guide prospects and customers through the different stages on their journey with your organization?
Personalized Email Marketing-It’s Time to Get Personal
When it comes to email marketing, personalization pays off. Here we show you just how much of a positive impact personalizing emails can have on your overall email-marketing performance. Plus, we share some great tips for how to add that personal touch to your email communications.
DoggieFood Email: Is It as Doggone Good as It Could Be?
Is this promotional email from DoggieFood.com as good as it could be? in this month’s email review by FulcrumTech, find out how improving various elements of the email could help this pet food and supplies company increase click-throughs and purchases.
Mobile Email-Marketing Best Practices
When it comes to opening and interacting with marketing emails, more and more consumers are making the switch from desktops to mobile devices. Are your organization’s emails tailored with mobile users in mind? In this month’s feature, we talk about best practices to ensure your mobile email-marketing efforts are having a maximum impact on your…
Macy’s Email: Does It Have the Magic of Macy’s to Reengage Subscribers?
This reengagement email was sent to a Macy’s subscriber who hadn’t opened or interacted with an email from the retailer in several months. “Hurry & say yes to Macy’s emails…the clock’s ticking!” was the subject line of the email. Macy’s is a huge, well-known brand. That’s why the inclusion of Macy’s in the subject line alone may be enough to encourage people to open the email.
Canada’s Anti-Spam Legislation (CASL) Is Looming – Here’s What You Need to Know
On July 1, 2014, the toughest anti-spam law to date – Canada’s Anti-Spam Legislation (CASL) – will take effect. With fines up to $10 million per violation and potential criminal charges for companies that intentionally mislead recipients, ensuring compliance with CASL is something that should be a top priority for all marketers today. Here we highlight the information you need to know to be ready for it.