Are You Using All the Data You Should to Get the Best ROI for Your Email Marketing?
In this month’s feature, we talk about how to effectively use data in your email marketing to greatly increase levels of engagement and email return on investment (ROI).
7 Surefire Ways to Boost Your Email ROI
What’s your organization’s return on investment (ROI) for email marketing? And what can you do to improve that number? Here we suggest seven surefire ways to help increase your organization’s email ROI.
Philadelphia Museum of Art Email: Is It a Work of Art?
This email was sent to an individual whose annual membership at the Philadelphia Museum of Art had expired a couple of months earlier. The subject line – “Invitation to Participate in Philadelphia Museum of Art Study” – is a strong one. Instead of letting past members know that this email is a request to complete a survey, the opportunity to “participate in a study” sounds much more appealing. It helps pique recipients’ interest to open the email and find out more.
How Can Colleges and Universities Use Email Marketing to Improve Admission Yields?
The number of college applications is up, but admission yields (i.e., the number of students who choose to enroll after being accepted) are declining. As a result of these trends, colleges and universities are striving to find new strategies for driving yield rates up, while also improving the academic quality of the student body and…
How to Transform Your Homepage into a Lead-Generating Machine
How many unique visits does your homepage get every month? And what percentage of those website visitors share their email addresses with you? If the lead-generation rates for your organization’s homepage are like most, there’s a lot of room for improvement. Companies often invest significant amounts of time and money into search engine optimization (SEO),…
Sony PlayStation4 Email Review: Can You Find the Missed Opportunities to Take It to the Next Level?
“Reserve the All-new PlayStation4 System Today + Join the #PS4 Conversation” is the subject line for this promotional email sent to someone who had bought a Sony computer. With “Sony Electronics” in the from line, the first part of the subject line clearly tells recipients to reserve a new PlayStation4 System. The second half of the subject line, however, is not as clear and also makes this subject line very long.