New Gmail Inbox Format — Do Marketers Now Face a Bigger Challenge Getting Emails to Gmail Subscribers?

Google’s Gmail recently rolled out a new tabbed inbox interface that automatically categorizes emails into five different folders. Will it have a substantial impact on the way users read emails and, subsequently, marketers’ ability to reach prospects and customers? It’s too early to definitively answer that question, but here we take a look at the new inbox and its potential effect on email-marketing campaigns.

How Consumer Magazines Can Use Email Marketing to Maximize ROI

Thanks to declines in circulation and advertising revenue, many of the world’s leading consumer magazines are hurting today. But are magazine publishers doing everything they can with email marketing to improve their situations? After analyzing over 5,000 email newsletters across 11 leading lifestyle and fashion magazines, we’ve identified many problems magazines are having with email, as well as opportunities for improvement. We’ve uncovered data that points to significant deliverability issues; for example, we found that some top magazines have had Gmail and Yahoo! spam rates of over 20%. Plus, there are magazines with read rates below 5%. What can be done to fix these problems? Find out what we advise here.

Video in Email — How to Get a Lift in Your Email Campaign Results

If a picture is worth a thousand words, how valuable is a video? We can get a good idea by looking at the lifts in email campaign performance rates when marketers use video in email. Here we share examples of video in email successes, talk about various options available for adding video to email, and provide a list of useful resources to help you learn more about the latest video email-marketing technology available today.

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