How can you increase the return-on-investment (ROI) of your promotional email campaigns? Email list segmentation is a key way to improve your open, click-through, and conversion rates. By sending relevant emails to targeted segments of your email list, you can help ensure that your customers and prospects are getting information about the products and services they’re most interested in. Here we provide five tips for segmenting your email list to achieve optimal ROI.
Have you ever wondered exactly how much, in dollars, your email-marketing campaign can improve? Most likely, you’ve read numerous articles and have attended webinars about what you can do to step it up a notch. But how do select from the many options for improving your program? Where should you focus your efforts? A financial model can help you answer these questions!
If you’re looking to increase the return on investment from your email-marketing efforts, an email-marketing consultant may be the answer. But how do you find a consultant who has the expertise needed to identify and implement the improvements you strive for?
Many of our clients and prospects hear us constantly note that marketing is testing. What subject line do you think will perform better? Which layout will drive more clicks? Which text on a button will deliver more click-throughs? Well, I promise that I always have an opinion. And so should you. That’s called a hypothesis. But the right answer comes out of testing. And that test must be valid. Only when it is valid will you confidently be able to make the best decision.
There have been many books and papers written about how to build or improve an email-marketing program. Making sense of it all, however, can be difficult. I’ve written this article to help novices gain the big picture of email marketing, while giving experienced email marketers a model for organizing their strategies for evaluating and improving existing programs.
If you’ve read much on our FulcrumTech site, you undoubtedly know that we are constantly talking about the importance of knowing your audience. Knowing your subscribers and then consistently sending relevant content is your key to driving your open rates, click-through rates, and conversions to higher levels.