Have you ever considered sending emails to your recent Web site visitors? Most marketers don’t because they have nothing to relate an email address to a Web visitor. At a recent conference held by Lyris, we saw a growing number of marketers doing just that and yielding incredible results.
I recently attended a Lyris email-marketing conference in Chicago, and there was a critical theme that threaded through a number of the presentations – the power of a welcome program. I’ve talked about welcome emails before (see “9 Ways to Make the Most of Your Welcome Emails”). If you haven’t thought through the entire welcome experience, however, you’re missing one of the most critical elements of building your email list and the resulting email-marketing ROI. So, here I describe the architecture and elements you don’t want to miss for your email welcome program.
Are visitors using site search on your WordPress site? If so, are they finding what they are looking for? In this article I’ll show you how to configure Google Analytics to track and report on the search terms visitors are entering into your site search that return zero results.
Many clients ask us how to make dramatic improvements in their email-marketing efforts. Typically, the urgency to grow their lists—usually by a lot—comes to mind for most people. Although list growth is often at the heart of improvement, the right combination of efforts beyond list growth is also important to help you reach your goals.
How healthy is your email-marketing program? In this month’s feature article, I share my favorite email-marketing metrics—as well as several industry benchmarks—to help you answer that question.
One of Facebook’s many methods of sharing ideas to your network is through “links.” This function, much like Digg, Reddit, and Twitter, lets users share links to interesting Web pages, Flash content, videos, audio files, and more.