As more marketers realize the outstanding ROI potential of email, inboxes continue to get increasingly crowded and competitive. Here are eight email design tips to help your organization’s email campaigns cut through the inbox clutter and drive powerful conversions.
There’s so much written about the social media sites these days — from Twitter, Facebook, and Digg to Flickr, FourSquare, LinkedIn, Delicious…and more. The big question we’re always asked is: What is email’s role today given the growth of social networking, and is there even a role for email tomorrow? I’d actually ask a second question: What is the role of social media in email?
Organizations are realizing now more than ever how important leveraging the email-marketing channel is. In fact, email marketing was reported by 39.5% of Fortune 500 executives as the strongest performer among all advertising channels in a recent Datran Media survey. Why? A major reason is the great return on investment achieved with email marketing. According to the Direct Marketing Association, for example, email marketing delivered nearly $44 for every dollar spent in 2009. In this month’s feature, I highlight what I consider the 5 “essential components” of successful email-marketing campaigns.
I recently read an article – “Making Email Newsletters More Social” – that was a great reminder of how to integrate your organization’s email newsletter with social media. More and more email marketers today are realizing the benefits of combining their social media and email-marketing efforts.
Getting embroiled in the details of our everyday work is all too easy. When attending a conference, however, we have the opportunity to back away from the details, learn about new industry strategies, and get important reminders about the basics, too. After returning from MarketingSherpa’s Email Summit 2011, I compiled a list of the latest and greatest email-marketing lessons to share with you.
A white paper can be a truly powerful marketing tool for businesses of all types and sizes. Here are a few tips for making sure your next white paper is a success…