Summary of ExactTarget's New Product Investments

As I introduced in my first blog, this is a summary of ExactTarget’s new product investments that helps demonstrate the company’s continuing commitment to marketers. ExactTarget announced at Connections 2011 that they expect to exceed $200 million in revenue, with $40 million of that being plowed right back into research and development. Not many other email service providers (ESPs) can boast these levels of success and investment.

10 Holiday Email-Marketing Tips for 2011 | Email Marketing Best Practices

Great news – consumer spending continues to increase and it looks as though the 2011 holiday season is going to be a strong one, according to marketing services firm Epsilon’s Holiday Trend Report 2011. So if you haven’t started already, now‘s the time to plan and begin implementing your holiday email-marketing program. Here’s a checklist with 10 important to-dos to help ensure you get the most out of your holiday email-marketing efforts.

Email Authentication – Key to Getting Your Emails Delivered

In last month’s feature, I discussed what you need to know about email deliverability, including the importance of Internet Protocol (IP) addresses, domains, and your email reputation. This month, I delve a little deeper into the deliverability issue by talking about email authentication – specifically Sender Policy Framework (SPF), Sender ID, and DomainKeys/DomainKeys Identified Mail (DKIM). These email authentication standards are key to ensuring your emails get delivered to subscribers’ inboxes and, ultimately, driving higher conversion rates.

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