If there’s one thing that makes me cringe, it’s when someone calls an email-marketing campaign a “blast.” Everything about that word goes against what we as email-marketing professionals do in creating email campaigns that deliver outstanding results. I thought I’d pull a few definitions of blast from a dictionary to drive home my point. I…
This email to promote Kaspersky Internet Security and Anti-Virus did a great job with their subject line—it has a clear offer and front-loaded benefits, and it clearly identifies the reason for the email—but its opportunity to follow through effectively broke down once opened.
Well, if you’re not proactively managing your email list, you might find that 80% or more of the names may not have opened or clicked on any email in 6 months or longer. We’ve seen this frequently with new clients. How does this happen?
Quick-response (QR) codes are an innovative and exciting marketing tool to add to your email campaigns. To attract new email subscribers, you may want to consider incorporating them into your email-marketing strategy.
In last month’s feature, we gave you tips on how to build a high-quality email list. So, as you continue to grow your list of subscribers, you want to encourage subscribers to keep their preferences up to date – for their email address, name, desired frequency of emails, and more. Read more about how to create an effective email preference center that helps you keep your subscribers active and engaged.
After years of using a certain Internet service provider, I decided to make a switch. That meant that the numerous email newsletters and other services I had subscribed to so many years ago needed to be changed to reflect a new email address. You’d think changing an address would be simple, right? Wrong!