What Can an Unsubscribe Landing Page Do for Your Email Program?

It’s inevitable – people will from time to time decide to unsubscribe from even the best email-marketing programs. Your company likely complies with the Federal Trade Commission’s CAN-SPAM unsubscribe requirements, such as including an unsubscribe button at the bottom of all emails and processing unsubscribes within 10 days. But are you taking advantage of the unsubscribe process to find out more about your subscribers’ needs? Here we discuss how you can effectively use your unsubscribe landing page to find out why people are unsubscribing, help retain more subscribers, and ultimately build a stronger, more successful email program.

What Time of Day Should You Send Your Email Campaigns?

What’s the best time of day to send emails? The answer to this often-debated question is not so simple: it depends. It depends on the demographics of your particular audience and their email reading habits. Optimally, you want to have your email near the top of the list when your recipients open their inboxes. You also hope that when they see your email they’ll have the time to devote to opening, reading, and acting on your marketing message. But one thing is for sure – timing does indeed have a significant impact on the response to email campaigns.

Facebook's New Messages – How Will It Impact Your Email-Marketing Program?

There’s been quite a bit of fanfare surrounding Facebook’s recent announcement about its new integrated messaging system. Although Facebook’s CEO Mark Zuckerberg emphasized, “This is not an email killer,” there are some interesting potential implications of Facebook’s new platform for email marketers.

Add Video to Your Email-Marketing Campaigns for a Whole New Level of Engagement

Can integrating video into your email campaigns positively impact your marketing results? The answer is yes – according to a recent study of more than 1 billion video emails by the Internet marketing firm Implix. Study results demonstrated that emails containing videos achieved 96.38% higher click-through rates and 5.6% higher open rates compared to non-video emails. In this month’s feature, we explore the hot topic of integrating video into email campaigns.

But I Want to Buy (or Rent) an Email List!

In a previous blog – “Should I rent an email list? What you need to know before renting a list…” – I provide the many reasons why you may not want to rent an email list. You should definitely review them if you’re considering buying email addresses. But what if you still feel compelled to buy a list? Here are a few items to consider if you choose to go down that path…

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