Relevant Email – Driver of Top Open Rates and Click-Throughs
Everyone is concerned about building a powerful email list that will deliver sales. And delivering relevant email is at the heart of it all.
Make Your Email Newsletter Work for You
Once you’ve created an email newsletter, you may have realized that — no matter how often it’s sent out — it doesn’t automatically generate leads and sales. Unfortunately, few things in life succeed on autopilot. Rather, you have to continually work at them. It’s the same with an email newsletter. So, to be sure that your email newsletter generates the results you want, regularly review your newsletter program by answering the following questions…
Don't Email Like a Clown
I was recently reading one of Seth Godin’s books, where he republished one of his blogs – “Send in the Clowns.” Having lived in the big companies, consulted for the large and small…well, let’s just say that I could see that this blog provides some great reminders for those trying to get their businesses to the next level. I’ve translated his broader lessons into those relevant to email marketing, in particular…
FulcrumTech Midyear 2009 Email Marketing Report
As we recently passed midyear 2009, my team thought it would be a great idea to share the links to NewsLever’s “FulcrumTech Top Reads” that you, our subscribers, clicked on most since January. Interestingly, these articles remind us of some of the most important lessons for developing and implementing effective email marketing programs. So here we summarize what you may have missed along the way.
Choosing the Right Email Service Provider (ESP)
Your email service provider (ESP) can make a huge impact on the success of your email campaigns (for email newsletters or promotional email). Over the years, I have spoken with many prospects and clients who just didn’t know how much better they could do with the right toolset. As you evaluate your current email service provider (ESP) – and possibly search for a new one – here are some important questions you should be asking…
Back Link Your Way to a Higher Ranking in Google Search Results
Did you realize the number and quality of back links – the links that point back to your Web site from another Web page or Web site – are a major factor in determining your Google Page Rank? So that means the more back links you can generate, the more likely your Web site will move to the top of the Google search list and ultimately be found by more prospects and customers.