Which words, phrases, and incentives in subject lines work best at motivating consumers to take action? In this blog, we highlight the results of a recent large-scale study on subject lines to help you answer that question.
After answering a frequently asked question in a website blog post, businessman Marcus Sheridan generated more than $1.7 million in fiberglass pool sales. Find out what that question was and how it may play an important part in the success of your content marketing strategy.
Here we’ve compiled 10 top tips for creating subject lines that successfully grab attention and entice recipients to open your emails.
Here are seven steps for creating a content marketing strategy that engages prospective customers and keeps your company top of mind when they’re ready to make a purchase.
When it comes to email marketing, personalization pays off. Here we show you just how much of a positive impact personalizing emails can have on your overall email-marketing performance. Plus, we share some great tips for how to add that personal touch to your email communications.
How many unique visits does your homepage get every month? And what percentage of those website visitors share their email addresses with you? If the lead-generation rates for your organization’s homepage are like most, there’s a lot of room for improvement. Companies often invest significant amounts of time and money into search engine optimization (SEO),…