12 Quick Tips for Writing Killer Email-Marketing Copy That Converts
When it comes to email marketing, copy is one of the top determinants of whether a campaign succeeds or fails. Here we share 12 quick tips to help you craft copy that converts for your next email campaign.
Does It Glitter or Is It Fool's Gold?
That’s what we answer in our review of a promotional email recently sent by the members-only shopping website Gilt Groupe.
Are You Making This Mistake in Your Email Footer?
After years of using a certain Internet service provider, I decided to make a switch. That meant that the numerous email newsletters and other services I had subscribed to so many years ago needed to be changed to reflect a new email address. You’d think changing an address would be simple, right? Wrong!
The Power of a Single Call to Action
We recently published a newsletter for a client. Typically, each issue includes a quick survey. To boost response on a recent survey, we created a simple, dedicated email to encourage subscribers to click on the link to answer a couple of questions. We were seeking many more survey completions with this dedicated email.
Summary of the Book Content Rules
As I introduced in my first blog about the recent ExactTarget Connections 2011 conference, this is a summary of a presentation by C.C. Chapman and Ann Handley, the authors of the book Content Rules. Chapman and Handley’s presentation was filled with tips and reminders relating to content. Here are a few…
5 Great Email-Marketing Lessons from MarketingSherpa
Getting embroiled in the details of our everyday work is all too easy. When attending a conference, however, we have the opportunity to back away from the details, learn about new industry strategies, and get important reminders about the basics, too. After returning from MarketingSherpa’s Email Summit 2011, I compiled a list of the latest and greatest email-marketing lessons to share with you.