When it comes to email marketing today, mobile definitely can’t be ignored. How can you create compelling email messages that cater to your on-the-go mobile audience? Find out in this month’s feature.
So you got a prospect to convert — perhaps by making a purchase or signing up for your email newsletter or a webinar. Good job! But be careful not to lose the momentum on your thank-you page (also called a confirmation page). Whether you’re trying to close a sale, spread the word about your business,…
It’s the moment of truth — you’ve persuaded someone to click on a link in your email or online ad and go to your landing page. Will that new prospect fill out the form to join your list of subscribers? Here are seven must-do tips to help drive conversions on your landing-page forms.
Hearts, stars, suns, and smiley faces. These are just a few of the symbols marketers are strategically inserting in subject lines to help their messages stand out in ever more crowded email inboxes. And thanks to these symbols, many organizations have reported dramatic increases in email open rates. Will this tactic work for your brand?
A 67% lift in open rates and an 87% increase in revenue. This is just one example of the level of improvements FulcrumTech achieves for clients, thanks to subject line testing and optimization. In this case, the client was a major U.S. publishing company. Subject lines are what drive recipients to the top of the sales funnel in email campaigns; yet, many organizations spend little time and effort crafting or testing them. Here we show you the impact that subject line testing can have on email campaign performance, as well as offer some practical advice about how to achieve subject line success.
There was a recent article in Forbes magazine — “The Death of SEO: The Rise of Social, PR, and Real Content” — that sparked a lot of controversy in the industry. In the article, a top SEO consultant is quoted as saying, “Google is in the process of making the SEO industry obsolete; SEO will be dead in 2 years.” Will there be a change in the way SEO is done over the next 2 years? Absolutely. But I strongly believe that the buying and selling of strategies to determine what marketers need to do to rank high on the search engines will not go away.