Email Segmentation — 5 Tips for Segmenting Your Email Lists to Drive More Conversions
The evidence is overwhelming — email list segmentation is a best practice that can dramatically improve email-campaign results. In a previous NewsLever feature, we gave five tips for segmenting email lists to help boost return on investment. Here we expand on that advice with five more ways to segment your email lists.
7 Key Ways to Improve Your Holiday Email Campaigns
In last September’s NewsLever feature, we shared 10 holiday email-marketing tips. This year, we update that list with seven key ways to help you improve and optimize your email campaigns during the holidays and all year long.
Microsoft Launches the New Email Service Outlook.com – How Will It Impact Email Users and Marketers?
Microsoft launched its new web-based email service Outlook.com on July 31 and within just 6 hours had 1 million users, according to a company Tweet. As this new email service makes its debut, I’ll share a quick look at some of Outlook.com’s benefits for users, as well as predict how it will potentially impact email marketers in the near future.
12 Quick Tips for Writing Killer Email-Marketing Copy That Converts
When it comes to email marketing, copy is one of the top determinants of whether a campaign succeeds or fails. Here we share 12 quick tips to help you craft copy that converts for your next email campaign.
The Business Lead-Generation Playbook — 6 Steps to Successfully Grow Your Business
A solid lead-generation system is the heart of every successful business plan. That’s why it’s important to continually seek new and innovative ways to grow sales and build interest in your organization’s products and services. In this month’s feature, I share six essential steps from FulcrumTech’s Business Lead-Generation Playbook to help you effectively grow your company.
9 Ways Email Marketing Is More Than Constant Contact
Effective email marketing is much more than Constant Contact’s email blast software. Learn 9 key ways to elevate your email results above those who are simply “blasting.”