Resources: Email campaign strategy

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Aron Ralston — Never Give Up

As I introduced in my first blog about the recent ExactTarget Connections 2011 conference, this is a summary of a session I found truly motivating. Aron Ralston – the mountain climber who faced the unimaginable – delivered the most riveting, inspirational story of the week. With over 3,000 people in the room, Aron spoke passionately for an hour. You could have heard a pin drop the entire time.

10 Holiday Email-Marketing Tips for 2011 | Email Marketing Best Practices

Great news – consumer spending continues to increase and it looks as though the 2011 holiday season is going to be a strong one, according to marketing services firm Epsilon’s Holiday Trend Report 2011. So if you haven’t started already, now‘s the time to plan and begin implementing your holiday email-marketing program. Here’s a checklist with 10 important to-dos to help ensure you get the most out of your holiday email-marketing efforts.

Email and Social Media: Playing in the Same Sandbox

Over the last year or so, there have been countless articles describing social media and email marketing as an either/or proposition. It seems that marketers sometimes forget that the goal is not to be an excellent social media marketer or email marketer, but to be a results-driven source of conversion whether your business objective is a click, a call, a sale, or a “like.” Ultimately, our customers and clients expect us to meet them where they prefer to engage. Often that means using multiple channels with various messages – the classic “marketing mix” we learned in school, but with new tools and messaging strategies.

Cart-Abandonment Recovery — A Huge Opportunity

I just got back from the Internet Retailers Conference 2011, where Loren McDonald – Vice President of Industry Relations at Silverpop – did a great job of presenting some of the major results of his company’s recently released report: “2011 Top Retailers Study: Benchmarks, Trends and Tactics for Better Marketing.” One of the most important points centered around a key class of email marketing called cart-abandonment recovery. To be clear, this is one of the most vital types of emails, right behind welcome email series. I’ve highlighted a few main points below that you don’t want to miss. The bottom line is that if you have a shopping cart and aren’t doing cart recovery, you’re leaving real money on the table – likely a lot of money!

10 Tips for Using Email and Social Networking to Maximize Your Trade Show ROI

Marketers today are looking for every way possible to squeeze the most value from their promotional budgets. With the trade show and conference season now revving into full gear, we provide tips for using both email and social networking to help maximize your return on investment (ROI) from trade shows. Note that while email is fantastic for developing a relationship after you have the permission, a trade show is a wonderful tool to acquire the names. Doing things right before and after a show will help you build an even higher quality, more powerful list.

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