Email-Marketing Optimization — 7 Steps to Effective A/B Split Testing
A/B split testing is a great method for optimizing your email-marketing campaigns. And you may be surprised how easy implementing it is. Basically, it involves testing two versions of your email among a small group of your subscribers, determining which version gets the best results, and then using the winning version for the rest of your subscribers. You may also want to use this method to test elements of website landing pages.
Measuring Email ROI: No Longer a "Should Do" But a "Must Do"
Measuring email return on investment (ROI) strikes fear in the heart of many marketers. Why bother? Does it really matter? The answer is an unequivocal “YES!”
Do You Know Your Email-Marketing Number?
ING — a provider of retirement and insurance services — is currently running a great marketing and advertising campaign to get consumers to know the level of savings they need to retire. They lead with “Find Your Number.” In one of their television ads, for example, a guy asks his neighbor what his number is. The neighbor responds, apprehensively, with “a gazillion.” The point of the commercial is that if you don’t know your goal, you’ll never reach it because you don’t have a plan.
The War Against Graymail — How Will It Affect Your Email-Marketing Efforts?
A few months ago, Hotmail focused a lot of attention on the term “graymail,” which is used to describe emails and newsletters that users had opted-in to receive but no longer wanted. According to The Windows Blog, graymail accounts for as much as 75% of email classified as spam by users. As a result, Hotmail declared “a war on graymail,” introducing new tools for its users to keep graymail out of their inboxes. So how will this impact the results of your email-marketing campaigns and what can you do to avoid having your emails classified as graymail? That’s what we discuss in this month’s feature article.
Calculate Email Marketing ROI in Minutes with ROI Goalsetter
Since starting FulcrumTech, we’ve worked with numerous clients and prospects who have been frustrated by how to justify their email-marketing programs. Specifically, they want to know how much they’ll get in return from a certain level of marketing investment. Until now, there hasn’t been a way to accurately calculate email-marketing return on investment (ROI). To address this problem, FulcrumTech developed a sophisticated, web-based email ROI calculator called ROI GoalsetterSM.
Please Don’t Call It an Email Blast
If there’s one thing that makes me cringe, it’s when someone calls an email-marketing campaign a “blast.” Everything about that word goes against what we as email-marketing professionals do in creating email campaigns that deliver outstanding results. I thought I’d pull a few definitions of blast from a dictionary to drive home my point. I…