5 Myths About Email Marketing Debunked
When it comes to email-marketing best practices, many myths abound. Here, we debunk 5 common myths, as well as provide advice to help you improve your email-marketing strategies and results.
6 Powerful Email Marketing Tactics to Engage New and Existing Customers
Watch this 60-minute webinar presented by Mitch Lapides, CEO and President of FulcrumTech; Bryan Richey, FulcrumTech Director of Email Marketing; and Pete Doucette, Vice President of The Boston Globe. Find out how we leveraged email marketing to help The Boston Globe achieve a 90% increase in year-over-year subscriptions. Click on the video to get these…
Email Send Frequency – What’s Your ROI Sweet Spot?
When it comes to email send frequency, is more better? Here, we discuss how to determine your email send frequency sweet spot to best optimize your email-marketing return on investment (ROI).
How to Optimize Your Welcome Emails for a Big Boost in Revenue
When done right, welcome emails outperform other promotional emails in driving more opens and clicks and generating more revenue. So what does it take to create a great welcome email campaign? That’s the topic tackled in this month’s blog.
How to Create Email Subject Lines That Motivate Action
Which words, phrases, and incentives in subject lines work best at motivating consumers to take action? In this blog, we highlight the results of a recent large-scale study on subject lines to help you answer that question.
How FulcrumTech Helps Clients Achieve Outstanding Email-Marketing Results with Automation & Real-Time Testing & Optimization
In 2014, FulcrumTech helped numerous clients achieve outstanding email-marketing results. Here are just a few examples of recent email success stories: We helped an online education company exceed its previous biggest sales day by over 300%. We increased click-to-open rates by 27% and subscription sales by 67% for a client in the news and media…