Email List-Building Best Practices—How to Create E-Commerce Opt-in Forms That Convert
A quality email list is a vital tool for getting the biggest return on investment from your email-marketing campaigns. But how do you build a list of engaged and loyal subscribers? These best practices will get you off to a great start!
Rachael Ray Nutrish Email Review: Do you think it’s “delish?”
“Welcome to the Rachael Ray Nutrish Family!”
This is the subject line of a welcome email sent to a Nutrish customer who signed up through Facebook to receive coupons from the company. It’s a strong, enthusiastic subject line that incorporates the celebrity power of Rachael Ray and conveys exclusivity in becoming part of her “Nutrish family.”
SiriusXM Email Review: Is It in Tune With Customers?
“★ SiriusXM Has More for You, Dan… This Is So Cool!”
This is the subject line of a promotional email that was sent to a SiriusXM subscriber. When it comes to optimizing subject lines, this one wastes valuable real estate by frontloading the company name that already has been used in the sender address.
Email-Marketing Optimization—7 Tips for Targeting Millennials
The annual buying power of millennials is rapidly rising each year, predicted to reach $200 billion in 2017. Who are your millennial customers and how can you optimize your email-marketing campaigns to better reach, engage, and convert this consumer group?
4 Email-Marketing Predictions for 2017
When it comes to email, what should you be focusing on in the coming year? Here are four email-marketing predictions for 2017 to get you headed in the right direction.
MeUndies Email Review: Does It Motivate You to Refer a Friend?
This email was sent to a loyal customer of the MeUndies brand. “MeUndies are best shared with friends.” is the email subject line, which was followed by the preheader, “Do you remember life before MeUndies?”