The Basics of Email Drip Marketing Campaigns
Updated July 2018 Are email drip campaigns an integral part of your organization’s email-marketing efforts? If not, you’re missing out on one of the most effective and cost-efficient ways to improve sales conversions by educating prospects and customers and connecting them to your organization’s products/services. In this first article of a 2-part series, we explain…
How to Prepare for the New Gmail Promotions Grid-View Format
Thanks to Gmail’s new Pinterest-like, grid-view promotions tab format, email marketers have a bigger and better opportunity to engage with subscribers. But are you prepared to make the most of this latest change from Gmail? Here’s what you need to know.
Nelnet Email: Does It Fit the Bill?
“Questions on paying your student loans? We can help.” This is the subject line of an email sent to a Nelnet customer who currently has a student loan with the company. The subject line clearly communicates the main purpose of the email, which is to tell Nelnet customers that the company is ready and willing to provide help with any issues they’re experiencing with their student loans.
How to Proficiently Use Animated GIFs in Your Email Marketing
If you haven’t already embraced the use of animated GIFs in your email marketing, now is the time. GIFs provide a fast, easy, and efficient way to cut through the email inbox clutter and capture your prospects’ and customers’ attention. Do GIFs really work to help drive conversions? We answer that question, plus provide some practical tips for how to proficiently use them in your marketing emails.
7 Steps to Create a Compelling Content Marketing Strategy
Here are seven steps for creating a content marketing strategy that engages prospective customers and keeps your company top of mind when they’re ready to make a purchase.
Peeps Email: Could It Be Any Sweeter?
This email was sent to a Peeps fan who had entered a Peeps and Company contest on Facebook and opted-in to receive promotions from the company. Delivered on the weekend daylight saving began, the subject line – “Save Daylight and Dollars this weekend” – is quite timely and hints that there’s an opportunity for special savings. But is it enough of a tease to drive opens or could it have been stronger?