Your Email List Is 80% Dead!
Well, if you’re not proactively managing your email list, you might find that 80% or more of the names may not have opened or clicked on any email in 6 months or longer. We’ve seen this frequently with new clients. How does this happen?
8 Tips for Integrating QR Codes into Your Email-Marketing Strategy
Quick-response (QR) codes are an innovative and exciting marketing tool to add to your email campaigns. To attract new email subscribers, you may want to consider incorporating them into your email-marketing strategy.
Effective Email Preference Centers Help Keep Subscribers Active and Engaged
In last month’s feature, we gave you tips on how to build a high-quality email list. So, as you continue to grow your list of subscribers, you want to encourage subscribers to keep their preferences up to date – for their email address, name, desired frequency of emails, and more. Read more about how to create an effective email preference center that helps you keep your subscribers active and engaged.
Are You Making This Mistake in Your Email Footer?
After years of using a certain Internet service provider, I decided to make a switch. That meant that the numerous email newsletters and other services I had subscribed to so many years ago needed to be changed to reflect a new email address. You’d think changing an address would be simple, right? Wrong!
The Power of a Single Call to Action
We recently published a newsletter for a client. Typically, each issue includes a quick survey. To boost response on a recent survey, we created a simple, dedicated email to encourage subscribers to click on the link to answer a couple of questions. We were seeking many more survey completions with this dedicated email.
Overview of ExactTarget's Connections 2011
ExactTarget, one of the largest email service providers in the world, heavily embraces the “power of one.” It makes sense because their toolset dramatically facilitates delivering emails that literally are unique to each recipient. With email, it is all about relevance. And when you can deliver email that is 100% customized and personalized to each recipient, you stand a far better chance of that email being opened and acted upon. ExactTarget, in their Connections 2011 conference, took the theme of the power of one to an entirely new level. There were so many powerful tips, thought-provoking data, and inspirational stories, it’s difficult to summarize them all, but here are a few I think you’ll find valuable…