How Much Does Email Marketing Cost?
Updated February 2018 What is the cost of email marketing, and what are the factors in determining email-marketing services prices? How much does it cost to send an email? Responding to these questions is similar to answering, “How much does a house cost?” The answer depends on a number of factors. These key factors drive…
The Oops Email — What to Do When You Make an Email-Marketing Mistake
Try as you might to steer clear of email-marketing mistakes, you’ll likely make one at some time in your career. But how well your organization deals with an email error may determine whether you retain or lose customers. Here we share some best practice tips for handling email mistakes, as well as ways to avoid having to send an “oops” email.
Create Effective Email Marketing Strategies
Updated December 2017 Have you determined all the priorities for your email marketing strategy for the year ahead? Now is a good time to review the success of past marketing efforts and look for areas that need to be improved. Here are some tips and great marketing strategies for developing effective email marketing campaigns. How…
12 Prime Tips to Send Your Email Newsletter Sign-Ups Soaring
So you’ve created a must-read email newsletter that’s relevant to your target audience (which we covered how to do in last month’s NewsLever feature). The next key step is to get lots of people to subscribe. What are the most effective ways to increase sign-ups? Here’s our advice. Why Are Email Newsletters Growing in Popularity…
Marketing Attribution – Key to Optimizing Your Sales and Marketing ROI
How can you allocate marketing dollars more efficiently and create more targeted and effective campaigns? By using sales attribution to assess the relative success of your various marketing channels. Here’s how to make sales attribution work for you.
13 Tips for Creating an Email Newsletter Your Subscribers Can’t Wait to Read
A quick read of highly relevant, bite-sized portions of information – that’s what successful email newsletters offer. They help cut through the clutter of online information with highlights of what’s important to a specific target audience. When it comes to email newsletters, are you doing everything possible to meet your subscribers’ needs? Is your publication…