Email Preheader Best Practices
When it comes deciding whether or not to open an email, the subject line and sender name are pivotal for subscribers. But what about the snippet of text (also known as the Preheader) that appears right next to or below the subject line on iPhones, iPads, some Android phones, and most email clients? If you’re not optimizing this prime piece of inbox real estate, you’re missing out on a huge opportunity to help drive up your open rates.
7 Tips for Optimizing Email Campaign Clicks & Conversions
What’s a top priority for email marketers in 2015? Getting higher click-through rates and email interactions, according to a recent survey by Campaigner. Here are some tips for optimizing your email campaigns to help drive more clicks and conversions. Use benefit-focused content to motivate action. How can your product or service make your subscriber’s life…
How to Prepare for the New Gmail Promotions Grid-View Format
Thanks to Gmail’s new Pinterest-like, grid-view promotions tab format, email marketers have a bigger and better opportunity to engage with subscribers. But are you prepared to make the most of this latest change from Gmail? Here’s what you need to know.
Personalized Email Marketing-It’s Time to Get Personal
When it comes to email marketing, personalization pays off. Here we show you just how much of a positive impact personalizing emails can have on your overall email-marketing performance. Plus, we share some great tips for how to add that personal touch to your email communications.
Mobile Email-Marketing Best Practices
When it comes to opening and interacting with marketing emails, more and more consumers are making the switch from desktops to mobile devices. Are your organization’s emails tailored with mobile users in mind? In this month’s feature, we talk about best practices to ensure your mobile email-marketing efforts are having a maximum impact on your…
7 Surefire Ways to Boost Your Email ROI
What’s your organization’s return on investment (ROI) for email marketing? And what can you do to improve that number? Here we suggest seven surefire ways to help increase your organization’s email ROI.