Resources: Get the Click

This Leap Day email was sent on February 29 to a customer who had signed up to receive promotions from the company. The subject line — “Leap for it! Extra day = EXTRA OFFER!” — lets recipients know that the email contains a special offer for Leap Day.

This birthday email was sent to a Kohl’s customer who is enrolled in the store’s Yes2You Rewards program, which allows members to earn points toward discount coupons for every dollar they spend and receive a birthday gift each year.

This product review email was sent to a Victoria’s Secret customer who recently made an online purchase. Although the subject line — “Rate & Review Your New Purchase” — lets the recipient know what this email is all about, it’s not as user-centric as it could be.

This promotional email series was sent to an Amazon customer on Cyber Monday, with the first email arriving in her inbox at 7:17 a.m. and the second one at 7:38 p.m. The subject line of the first email — “Cyber Monday | Take 30% Off Clothing, Shoes & More” — is strong. It touts a 30% discount offer on clothing and luggage and provides a “carrot” to drive opens with “& More.”

This welcome campaign was sent to someone who had heard about Ibotta from a friend and downloaded the company’s mobile savings app on her smartphone.

This email was sent to someone who had signed up to receive Kayla Itsines’ newsletter and fitness information. The email subject line — “FREE ‘Flat Abs in 20 Minutes’ Workout ?” — is a strong one and likely drives opens with Kayla Itsines’ target audience.