Email Cadence is the Key to Campaign Success
In last month’s NewsLever feature, we focused on email send frequency.
Here, we delve deeper and talk about cadence — a primary factor in determining the success of your automated email-marketing campaigns.
6 Powerful Email Marketing Tactics to Engage New and Existing Customers
Watch this 60-minute webinar presented by Mitch Lapides, CEO and President of FulcrumTech; Bryan Richey, FulcrumTech Director of Email Marketing; and Pete Doucette, Vice President of The Boston Globe. Find out how we leveraged email marketing to help The Boston Globe achieve a 90% increase in year-over-year subscriptions. Click on the video to get these…
Email Send Frequency – What’s Your ROI Sweet Spot?
When it comes to email send frequency, is more better? Here, we discuss how to determine your email send frequency sweet spot to best optimize your email-marketing return on investment (ROI).
How to Optimize Your Welcome Emails for a Big Boost in Revenue
When done right, welcome emails outperform other promotional emails in driving more opens and clicks and generating more revenue. So what does it take to create a great welcome email campaign? That’s the topic tackled in this month’s blog.
Poco’s Email Review: Does This Welcome Email Reap Its Just Rewards?
This email was sent as a welcome to a Poco’s customer who had recently signed up to become a member of the restaurant’s new rewards program. While the From line lets recipients know that Poco’s is the sender, the subject line – “KAREN, Welcome!” – indicates that this is a welcome message.
Does Your Business Need an ESP That Supports a Relational Database?
Are you looking to grow your business with the help of targeted and timely email campaigns? Then you likely need an email service provider (ESP) that supports a relational database. In this blog, find out whether a relational or flat-file database best meets your organization’s email-marketing needs.