Designing Emails for Mobile Devices
As I introduced in my first blog about the recent ExactTarget Connections 2011 conference, this was a great session that reviewed the many issues surrounding designing emails for mobile devices. Chris Studabaker of ExactTarget delivered the seminar.
Summary of ExactTarget's New Product Investments
As I introduced in my first blog, this is a summary of ExactTarget’s new product investments that helps demonstrate the company’s continuing commitment to marketers. ExactTarget announced at Connections 2011 that they expect to exceed $200 million in revenue, with $40 million of that being plowed right back into research and development. Not many other email service providers (ESPs) can boast these levels of success and investment.
ExactTarget's Connections 2011 Final Notes
As I introduced in my first blog about the recent ExactTarget Connections 2011, there were many great lessons, reminders, and tips shared at the conference. Here are a few quick, final points from the last day.
10 Holiday Email-Marketing Tips for 2011 | Email Marketing Best Practices
Great news – consumer spending continues to increase and it looks as though the 2011 holiday season is going to be a strong one, according to marketing services firm Epsilon’s Holiday Trend Report 2011. So if you haven’t started already, now‘s the time to plan and begin implementing your holiday email-marketing program. Here’s a checklist with 10 important to-dos to help ensure you get the most out of your holiday email-marketing efforts.
7 Hot Email-Marketing Tips from Across the Internet
Throughout this summer, we’ve posted links to some of our favorite email-marketing articles in our email newsletter’s “FulcrumTech Top Reads” column. Here I share seven of these articles that provide especially important reminders about how to grow and improve your email-marketing program.
Email Authentication – Key to Getting Your Emails Delivered
In last month’s feature, I discussed what you need to know about email deliverability, including the importance of Internet Protocol (IP) addresses, domains, and your email reputation. This month, I delve a little deeper into the deliverability issue by talking about email authentication – specifically Sender Policy Framework (SPF), Sender ID, and DomainKeys/DomainKeys Identified Mail (DKIM). These email authentication standards are key to ensuring your emails get delivered to subscribers’ inboxes and, ultimately, driving higher conversion rates.