5 Tips for Writing Winning Subject Lines
Email subject lines are one of the key elements – along with the from line and preview pane – that drives your open rate. In this month’s feature, we share 5 tips to help your subject lines do what they’re supposed to – entice recipients to open your emails and convert.
Email Drip Campaigns – Stay Top of Mind with These 5 Tips
Converting prospects into customers typically takes multiple contacts with them. But finding the time to connect with each and every prospect numerous times is a daunting task. To help meet this challenge, many marketers find that an automated email “drip” campaign can be a powerful, efficient, and cost-effective tool for reaching out and converting prospects. Here we share 5 tips for getting the most out of your automated drip email campaigns.
Ever Heard of the Active Unique Open Rate?
When it comes to email marketing, you’ve probably heard of a unique open rate or total open rate. But another interesting metric to track is your active unique open rate—the number of opens by the active members of your list. It gives you a better picture of the extent – month to month – that you’re meeting your subscribers’ interests.
Looking for Leads? Use Twitter to Find Them
As I previously discussed in a recent NewsLever feature, Twitter is a valuable tool that you can use to optimize your email-marketing campaigns. It also provides a great and easy way for businesses to find new leads. Here’s how…
How to Create an Effective Call-to-Action – 10 Tips to Help Drive Conversions in Your Email Campaign
What do you want your subscribers to do, and why should they do it? In email marketing, that’s what your call-to-action should clearly and concisely communicate. Although a call-to-action is one of the most important factors driving conversion, many email marketers don’t give nearly enough attention to theirs. Here we discuss why you need to go beyond the generic “Click here,” and provide 10 tips for how to create effective calls to action.
Results of May's Quick Question for You
Last month, we asked NewsLever readers: “Do you use Facebook at all?” The results are in…