How to Use Dynamic Content in Your Email Marketing to Drive More Opens and Clicks
How do you get more prospects and customers to open and click your emails? Make sure that your emails are relevant, personal, and expected (i.e., recipients have actually asked to receive them). Check out a ton of ideas for leveraging dynamic content to optimize the relevant and personal aspects of your email marketing.
10 Email Tips for a Very Merry (and Profitable) Holiday Season
The holiday season is right around the corner. Are you ready with an email-marketing strategy that will maximize engagement, drive revenue, and make the most of the heightened holiday retail opportunities? Check out these trends and tips to help you meet and exceed your e-commerce marketing goals!
13 Winning Email Newsletter Best Practices
What’s one of the most effective marketing tools for building your brand, engaging with customers, and closing sales? An email newsletter. Sent on a regular basis, a content-based email newsletter not only helps your company stay top-of-mind, but also showcases your industry expertise.
Win-Back Email Campaigns — How to Successfully Regain Lost Customers and Boost Revenue
What’s one of the easiest and most effective ways for a business to increase revenue? By implementing win-back email campaigns. Here’s why and some tips to get you started.
6 Tips to Drive Customer Engagement With Email Marketing
Compared to average customers, engaged and loyal customers can help boost a company’s revenue by 23%, according to a recent Gallup survey. Here, you’ll find some great ways to increase customer engagement through your email marketing.
E-commerce Email Marketing — 8 Campaigns You Should Be Doing
Looking to give a big boost to your website traffic and sales? Here are eight email campaigns that are key to e-commerce success.