6 Tips to Help Ensure the Success of Your Next White Paper
A white paper can be a truly powerful marketing tool for businesses of all types and sizes. Here are a few tips for making sure your next white paper is a success…
Top 10 Tips to Optimize Your Email-Marketing Program in 2011
As we begin a New Year, it’s a great time to review some of the best actions you can take to help optimize your email-marketing program. Here’s my top 10 list for 2011, along with links to my recent articles and blogs that cover each topic.
5 Tips for Writing Winning Subject Lines
Email subject lines are one of the key elements – along with the from line and preview pane – that drives your open rate. In this month’s feature, we share 5 tips to help your subject lines do what they’re supposed to – entice recipients to open your emails and convert.
Email Drip Campaigns – Stay Top of Mind with These 5 Tips
Converting prospects into customers typically takes multiple contacts with them. But finding the time to connect with each and every prospect numerous times is a daunting task. To help meet this challenge, many marketers find that an automated email “drip” campaign can be a powerful, efficient, and cost-effective tool for reaching out and converting prospects. Here we share 5 tips for getting the most out of your automated drip email campaigns.
How to Create an Effective Call-to-Action – 10 Tips to Help Drive Conversions in Your Email Campaign
What do you want your subscribers to do, and why should they do it? In email marketing, that’s what your call-to-action should clearly and concisely communicate. Although a call-to-action is one of the most important factors driving conversion, many email marketers don’t give nearly enough attention to theirs. Here we discuss why you need to go beyond the generic “Click here,” and provide 10 tips for how to create effective calls to action.
What Can Email Marketing Learn from Twitter?
The short answer is plenty. Once you filter out the noise and focus on what’s relevant, you can uncover treasure troves of information. When it comes to email marketing, we are always looking for the following…