13 Winning Email Newsletter Best Practices
What’s one of the most effective marketing tools for building your brand, engaging with customers, and closing sales? An email newsletter. Sent on a regular basis, a content-based email newsletter not only helps your company stay top-of-mind, but also showcases your industry expertise.
7 Easy Tips to Radically Improve Your Email-Marketing Results Today
7 Easy Tips to Radically Improve Your Email-Marketing Results Today At FulcrumTech, we’re fanatical about continually optimizing our clients’ email-marketing performance and return on investment. Here, we share seven easy-to-implement improvements to help you drive double- and even triple-digit increases in your email results. Optimization Tips for Your Welcome Emails Add more emails to your…
Win-Back Email Campaigns — How to Successfully Regain Lost Customers and Boost Revenue
What’s one of the easiest and most effective ways for a business to increase revenue? By implementing win-back email campaigns. Here’s why and some tips to get you started.
Eastern Mountain Sports Email Review: What’s the Big Deal?
This email was sent to an Eastern Mountain Sports customer who signed up to receive email promotions when making an in-store purchase. Upon first reading the subject line – “TBD” – the recipient thought the acronym stood for “to be determined” and that marketers had inadvertently hit the send button too soon. But that’s not what actually happened.
5 Best Practices for E-Commerce Landing Page Optimization
When it comes to optimizing e-commerce email campaigns, much effort is typically focused on improving open rates. Although open rates certainly are pivotal to a campaign’s success, marketers often ignore one of the most critical areas of optimization: an email’s dedicated landing page. Yet that’s where the deal is sealed and conversion happens.
6 Tips to Drive Customer Engagement With Email Marketing
Compared to average customers, engaged and loyal customers can help boost a company’s revenue by 23%, according to a recent Gallup survey. Here, you’ll find some great ways to increase customer engagement through your email marketing.