The Power of a Single Call to Action
We recently published a newsletter for a client. Typically, each issue includes a quick survey. To boost response on a recent survey, we created a simple, dedicated email to encourage subscribers to click on the link to answer a couple of questions. We were seeking many more survey completions with this dedicated email.
What You Need to Know About the CAN-SPAM Act
If you use email in your business, you need to know the many requirements of the CAN-SPAM Act of 2003. The penalties for not complying with it are high – as much as $16,000 per email sent. That’s a hefty fine! I’ve put together this quick post to help you be aware of some of the key requirements.
9 Tips for Building a High-Quality Email List
Did you realize that a typical email list loses approximately 25% of its subscribers each year? This attrition is due to bounces, unsubscribes, and inactives – people who lose interest and no longer open and click through email messages. That means marketers always need to be actively growing their email lists to counteract the natural attrition. Here are nine easy and effective ways to help you get and keep your email list growing at a healthy rate.
Overview of ExactTarget's Connections 2011
ExactTarget, one of the largest email service providers in the world, heavily embraces the “power of one.” It makes sense because their toolset dramatically facilitates delivering emails that literally are unique to each recipient. With email, it is all about relevance. And when you can deliver email that is 100% customized and personalized to each recipient, you stand a far better chance of that email being opened and acted upon. ExactTarget, in their Connections 2011 conference, took the theme of the power of one to an entirely new level. There were so many powerful tips, thought-provoking data, and inspirational stories, it’s difficult to summarize them all, but here are a few I think you’ll find valuable…
Aron Ralston — Never Give Up
As I introduced in my first blog about the recent ExactTarget Connections 2011 conference, this is a summary of a session I found truly motivating. Aron Ralston – the mountain climber who faced the unimaginable – delivered the most riveting, inspirational story of the week. With over 3,000 people in the room, Aron spoke passionately for an hour. You could have heard a pin drop the entire time.
Summary of the Book Content Rules
As I introduced in my first blog about the recent ExactTarget Connections 2011 conference, this is a summary of a presentation by C.C. Chapman and Ann Handley, the authors of the book Content Rules. Chapman and Handley’s presentation was filled with tips and reminders relating to content. Here are a few…